About us

Amiel Tours was founded in 1976 by Mr. Chuzi Amiel z”l (1927-2016) as a family-owned, full-service B2B company, for incoming tourism to Israel.
Since then, the company has been a nine-time recipient of the “Distinguished Promoter of Tourism” award and has become the
largest and one of the most respected providers of travel services in Israel. Today, the company is led by Mr. Oni Amiel with the same
spirit and dedication to professionalism instilled in him by his father, Chuzi.

Meeting your expectations and understanding your clients’ needs is our first priority; our versatile and experienced team of seventy,
full-time employees is highly professional, caring, multilingual, motivated and known for its creativity and innovative spirit.
We focus on the following major markets:
North America – USA & Canada
Europe – Germany, Italy, France, Spain & Scandinavia
Asia – Japan, Far East & Mainland China
South America – Brazil & Hispanic Market
Our expert tour planners specialize in tailor-made programs for groups and individuals, taking into consideration the specific
needs of each market and speak their native language.

Importantly, we are the only operator in Israel with its own service representatives throughout the country in places such as Ben Gurion
Airport, Jerusalem, the Dead Sea and Eilat. Consequently, from the moment your clients arrive in Israel our staff is at their service 24/7.
Our guides are all licensed by the Ministry of Tourism, and are personally chosen by Amiel Tours based on their experience and their
interpersonal skills.

Each request for your FIT clients can be handled by our advanced B2B online booking system (www.amielb2b.com) which allows
you to book hotels, transfers, car rentals, tours and VIP Airport services at most competitive prices.
The system is backed-up by our experienced and skilled tour planners who are always on hand to assist.

Let us customize your Israel experience

Amiel: A Story of a Family

In the summer 1839 the Amiel’s set out from Casablanca to Jaffa on a journey of faith and deliverance, in a boat that also carried the boxes of bones – the remains of Jews from Morocco, to be reinterred on Jerusalem’s Mount of Olives. This was the start of one family’s return from exile to the Holy Land, of which their fathers and forefathers had dreamed and for which they had prayed for generations.Oni & Chuzi 2

These replanted roots, the culmination of a 2000 year-old yearning, were the beginning of this special story in the holy land, a story containing hardships and turns of fortune. Settling first in Jaffa and then in what is now Tel Aviv’s Neve Tzedek neighborhood, the Amiel’s were expelled by the Turkish Ottoman government, and for five years the family lived in Alexandria, Egypt;   following the defeat of the Turks by the British, the family returned to the Land of Israel. Interestingly, Amiel Tours founder Eliahu Amiel z”l (1927-2016), known as Chuzi to all, was one of the first Israelis to visit Egypt after the peace agreement with Israel in 1979, where he located the grave of his grandfather, Eliahu Amiel, who had passed away in Alexandria during this mini expulsion.

Moshe, Chuzi’s own father, had played a modest role in the British efforts during the First World War, serving as a sergeant in the Mule Corps and fighting in the famous Battle of Gallipoli. Later Moshe Amiel served in the Public Work Department, paving roads through the land that would be Israel, and Chuzi fondly recalls these days of going to work with his father as the spark that ignited his own love for the land. Chuzi grew up to serve in the famed Palmach (the paramilitary armed forces of pre-state Israel) taking part in the battles for Safed and its surroundings.

Oni & Chuzi 3

Irit Amiel was born in Poland in 1931 as Irena Librowicz. She survived World War II in the Czestochowa ghetto, using false Aryan papers. Via illegal routes (through displaced persons camps in Germany, Italy and Cyprus), she managed to reach Palestine in 1947. Named Irit – “Irena, the name I was given at birth, died in the Holocaust and when I came to Israel, Irit was born,” – she met Chuzi while both took part in establishing Palmachim, a new kibbutz on the seashore. They were kibbutz members for three years before leaving. Later they married and the roots of the proud Sephardic Amiel family from Morocco and of his bride from Poland became eternally intertwined.

It was not only with Irit, however, that Chuzi fell in love. In the 1950’s the local bus cooperative where he worked had just received three brand new, red tourist buses, and Chuzi adored them so much that he just had to be one of the drivers. As one thing lead to another, as Chuzi the bus driver began working with tourism, then became a tour guide, and in turn a tour operator, a department head in a tour agency and, in 1976 he founded his own Chuzi Amielcompany, Amiel Tours. In moving so smoothly and quickly up the ladder of success, Chuzi also served as a model for many others of a similar background in Israel’s fledging tourism industry and as proof that hard work and dedication would be rewarded. Since those days, Amiel Tours has gone from strength to strength, as Chuzi passed on the management torch to his son, Oni, the fifth generation of Amiels fortunate enough to live in the Land of Israel, the land of our ancestors.

The State of Israel too has recognized Amiel Tours contribution to the tourism industry; Chuzi was selected by the Ministry of Tourism as its “Man of the Year” in 1996, and in 2000 he was honored for “A Lifetime Achievement Award” for work done in tourism by the President of the State of Israel.   In addition, Amiel Tours has been a nine-time recipient of the “Distinguished Tourist Operator Award” for all the work it has done in the promotion and expansion of the tourism trade in Israel.

Today, the company is led by Mr. Oni Amiel with the same spirit and dedication to professionalism instilled in him by his father, Chuzi. A licensed tour guide, Oni has been active in the tourism industry since 1973, establishing Shalom Israel Reisen in Germany as a tour operator for outgoing tours to Israel. He has been atChuzi receives prize 2 the helm of Amiel Tours and its subsidiaries since 1986, taking over as director and CEO from his father, Chuzi Amiel, in 2000.  Oni brings with him his special vision of tourism as Zionism, a principle which is put well into practice in hiring Olim and giving them a first “home” in Israel, as well as in Amiel’s work with Federations and Jewish groups from around the world.  Oni’s Zionism is also manifest in his continuing to volunteer in the IDF reserves as a Special Operations Major. Truly a family company, two of Oni’s children also work at Amiel Tours, establishing the newest generation in the business.

In 2016 Amiel Tours celebrates four memorable decades as one of Israel’s premier tour operators as it develops hand in hand with this young, dynamic country.



Management team

Oni Amiel
David Koin
Amir Nachshony
Idit Haiman
VP Marketing & Sales
Ruhama Bita
VP Acquisitions, Purchase & Customer Services
Neomi Amiel
Head of IT
Alex Hasson
Operations Manager - Latino & North America Team
Yuval Amiel
Operations Manager - North America & Asia Team
Sebastian Drubezki
Operations Manager - Europe Team & Brazil
Orit Toledano
PA to President
Doreen Solomon
Human Resources Manager
DoreenS@amiel.israel.net - currently on maternity leave
Sharon Jacob
HR Administrator


Marketing & Sales  team

Idit Haiman
VP Marketing & Sales
Arie Abend z"l
Director of Marketing & Sales - North America and Asia
Rachel Spigelman
Marketing & Sales Executive
Rina Bankirer Botnik
Content Manager
Rina@amiel.israel.net - currently on maternity leave
Assaf Fierman
Business Development Manager
Noa Amiel Eden
Marketing Team
Jayme Lozober
Director of Sales Brazil
Miki Avni
Director of Sales Asia


North America & Asia team

Yuval Amiel
Operations Manager - North America & Asia Team
Aviv Rahat
Manager - North America Team
Miri Cohen
North America Team
Lisette Grosbard
Senior Tour Planner - North America Team
Daniel Ashbel
Senior Tour Planner - North America Team
Marina Katzir
Senior Tour Planner - North America Team
Sonia Segal
Tour Planner - North America Team
Nurit Maman
Senior Tour Planner - North America Team
Maya Sarid
Tour Planner - North America team
Dina Benny
Senior Tour Planner - North America Team
Marina Gurevich
Tour Planner - North America Team
Adi Reuven
Assistant tour planner- North America Team
Sara Barankin
Tour Planner - North America Team
Neil Kaplan
Sales Manager - China
Lilach Ben-Ari
Asia Team
Lilachb@amiel.israel.net - currently on maternity leave
Ester Davidov
Tour Planner - Japan
Yohanna Tal
Assistant Tour Planner - Asia Team
Valeria Blatt
Assistant tour planner- Asia Team
Doron Kahalani
Assistant Tour Planner - Asia Team
Erika Lopez
Assistant tour planner- Asia Team


Latin & North America team

Alex Hasson
Operations Manager - Latin & North America Team
Neomi Bessen
Manager - North America & MICE Team
Shani Kleiner
Tour Planner North America & MICE Team
Debbi Aharon
Senior Tour Planner - North America & MICE Team
Anat Gelkop
Senior Tour Planner - North America & MICE Team
Noa Goldberg
Tour Planner North America & MICE Team
Ilan Astrinsky
Senior Tour Planner - North America Team
Asher Krawiec
Tour Planner - North America & MICE Team
Irit Avnat
Tour Planner - North America & MICE Team
Yuliya Aviyam
Tour Planner - North America Team
Liat Kushner Richman
Senior Tour Planner-Latin & North America Team


Europe team

Sebastian Drubezki
Operations Manager - Europe & Brazil
Christina Bartsch
Manager German Market
Anna Zucker
Senior Tour Planner - German Team
Richard Wijbrandi
Senior Tour Planner - German Team
Sari Hadad
Product – German Team
Keren Woelz
Senior Tour Planner-German Team
Elisheva Lotan
Senior Tour Planner - German Team
Oksana Ogorenko
Tour Planner - German Team
Eenav Roukens Yerushalmi
Tour Planner - German Team
EenavRY@amiel.israel.net - currently on maternity leave
Inna Sekuler
Assistant Tour Planner- German Team
InnaS@amiel.israel.net - currently on maternity leave
Diana Sechter
Assistant Tour Planner - German Team
Clara de Boode
Tour Planner - German Team
Galit Abramov
Tour operator - German market
Lilach Kramarz
Manager - Europe and Shore Excursions Team
Mia Mazon
Tour Planner - European Team (French Market)
Cosima Vicari
Tour Planner - European Team (Italian Market)
Alicia Cramon
Assistant Tour Planner - European Team (French Market)
Tanya Rudman
Senior Tour Planner – European Team
Asaf Amiel
Assistant Tour Planner – European Team
Delphine Miller
Senior Tour Planner - European Team
Cati Wolff
Senior Tour Planner- Brazil
Shlomi Meyshar
Tour Planner- Brazil


Service team

Ruhama Bita
VP Acquisitions, Purchase & Customer Services
Maya Batash
Supervisor - Purchasing, Transportation & Administration
Ilan Rozental
Katy Dror
Airport Representative
Hanita Levinson
Airport Representative
Shosh Cohn Balan
Airport Representative
Efrat Raviv
Jerusalem Representative
Christina Yaish
Dead Sea Representative
Moshe Weinreich
Tiberias Representative
Saskia Piper
Eilat Representative
Rivka Chay
Assistant to the Purchase Manager
Alina Binshtok
Service Team


Accounting team

Amir Nachshony
Gila Guata
Manager - Accounting Team
Zila Simchoni
Credit Manager
Inna Sluk
Payroll Manager
Yaira Harel Morali
Silvi Ratskovski
Efrat Reani
Anastasia Lavrentieva
Avivit Digmi
Yohi Sionov
Keren Levy

Experienced Tour Operator:

Job Description:

The position includes operation, logistic and administration for groups and singles coming from abroad to visit Israel; building itineraries, coordinating with suppliers in Israel, quotations, problem solving and keeping close contact with the agents abroad.


  • Fluent both in written and speaking in English.
  • Additional language skills are a big plus (German, Italian, Spanish).
  • Basic Hebrew is acceptable.
  • Experience in the tourism industry- a must!

Your tasks:

  • Getting to know Israel (routes, sites, parks, hotels etc…).
  • You must be responsible, passionate about assisting customers, multi-tasking, self-motivated, detail oriented, good oral and written skills, and full computer literacy.

**The position is full time at our office in Or Yehuda.

Please send your CV to Sharonj@amiel.israel.net


Tour Planner expert in MICE travel

Job Description:

The position includes building of creative itineraries and offers for incentive tours, conferences and events for large groups; operation, logistic and administration for groups coming from abroad; inspection tours, coordinating with suppliers in Israel, building complex quotations, problem solving and keeping close contact with the agents abroad.


  • Fluent both in written and speaking in English.
  • Experience with High end clients
  • Great people skills and Service Oriented
  • Ability to make quotes and build creative touring programs
  • PowerPoint skilled
  • Additional language skills are a big plus (German, Italian, French, Spanish).
  • Basic Hebrew is acceptable.
  • Experience in the tourism industry- minimum 3 years
  • Experience in producing conferences and events   -a must!

Your tasks:

  • Getting to know Israel (venues, routes, sites, parks, hotels etc…).
  • You must be responsible, passionate about assisting customers, multi-tasking, self-motivated, detail oriented, good oral and written skills, and full computer literacy.

**The position is full time at our office in Or Yehuda.

Please send your CV to Sharonj@amiel.israel.net


Our Clients

Rivka Grinberg
Travel Consultant, Allure Travel by Polk CTM

Hello Shani,
I met with Joyce Lozow yesterday. The family loved the trip and especially all the amazing activities you included, and of course all the fabulous restaurants.
They were especially grateful to Doron their guide for taking the Lozow girls sailing the last day of their stay on his own time.

Harold Silverman
(NY) , Tzell travel

Dear Edith
Thank you.
The guests said they had an amazing time and that Ron was FANTASTIC. I very much appreciate it.
Harold Silverman

Robyn Carr-Smith
Whangarei, N.Z.

I am writing to say a huge big thank you for the tours and hotels you organised for me through Rod Haywood @ Harvey World Travel in Whangarei, NZ. I could not have wished for better. I was met and looked after every step of the way as detailed in your itinerary designed especially for me. The Melody and Harmony Hotels were excellent in both comfort and location as was their friendly service. I’m so pleased you included the trip to Eilat, which I wouldn’t have thought of myself, very worthwhile and different and I learnt a lot”¦. All the trips were of varied and excellent content – loved them all and now have a so much greater understanding of your amazing country. And it is safe!!!
Rest assured I will recommend your company to all and anyone whom I can convince MUST go to Israel.
Again, thank you for a truly wonderful experience.

Alissa Fischel
Tampa, Florida

So I just wanted to let you know that Jack has claimed this trip as “the best mission yet” and he has been on three previous ones. The places we went and the things we did were all superb! We couldn’t have asked for a more wonderful experience. Ilan and Rami were both incredible. We enjoyed spending time getting to know them and felt completely safe. So, it might not come as a surprise that we already want to start thinking about the next trip”.

Nina Glick

Hi, Margel's mother sent me a very long email. They LOVED Everything. Said hotels were great = loved Tel Aviv - it seems like everything was a huge success. It has a lot to do with the hard work that you put into this. Many, many thanks for everything.

Stefan & Julie Mystkowski

We recently returned from a visit to Israel, where we were escorted by a representative of your company, on 18th and 19th of October. We were extremely pleased with his guiding, he was professional, very knowledgeable and full of information which helped make our visit a memorable one. He was prompt when picking us up and a very good driver. He had a pleasant and friendly manner and we enjoyed his company very much”¦ we will happily recommend him to any friends who are considering touring in Israel.

Verena Gerlach

Dear Tanya, dear Sari,

we are back from Israel! We are so thankful for what you have done for us! We've got a room upgrade at Hotel Cinema, a better car and also the JRS day trip was so fantastic.
We love Israel!! The people, the cities, the landscape (Dead Sea + Negev desert) and of course the culture was so awesome.
We spent New Years Eve in a bar in Tel Aviv. Everybody were so friendly to us. We had so nice and friendly meetings in TLV and Israel.
The weather you know, was sunny but windy, something rainy. It was perfect for this trip!
I cannot say enough how grateful I am.
We will definitely come back again when it is warmer, to spend to beach days in TLV!!!
I wish you all the best, maybe we`ll see us”.
Verena + Philipp

Josefine Mars

Dear Lady/Gent,
I am a Taiwanese and just came back from Israel on Tuesday. I have to say that its an amazing trip.
Our tour guide from your company, Nigi is really a great guide. She speaks perfect mandarin and English and well explained us the religions, cultures, environment etc. of Israel in a neutral point of view. She followed us everywhere and shared with us her feeling. Make sure our safety in every spot. Work very hard to rearranged our trip due to custom delay.
I do appreciate her accompany and support during our stay. We do have a pleasant trip.

Andrea Müller

Hallo Ilana,

Alles hat ganz grandios funktioniert, jeder einzelne Teilnehmer war schlicht begeistert und alle Beteiligten (Busfahrer, Reiseführer, Agentur) haben einen tollen Job gemacht. Dass ganze war ein derartig großer Erfolg, dass wir das aller Voraussicht nach wieder machen werden.

Vielen lieben Dank für die tolle Organisation.

Liebe Grüße

Bud Penner

Hi Yossi,
Once more thank you for being our teacher, shepherd, and leader for the past 14 days! Everyone was deeply grateful for your care, insight and teaching. You have a wonderful gift which you have developed well and are blessing others with. You taught me some insights that I had never connected the way you did and they made good sense. I have always appreciated the Hebrew and Greek word meanings and found them to add so much to the text of Scripture.
I trust we will keep in touch and should there be another time I would be delighted to have you guide us again.
Please accept our thanks and appreciation.

Bud, for John and Milt.

ACIS North Carolina Bixiones group

A wonderful guide, his name Ben Ben
Treated us so well, almost like kin
From America to Israel, he found a new life
Now with a young son and a beautiful wife
His work as a tour guide, none could be better
Every detail, every action was down to the letter
A Historian with passion, and excitement to share
He captivated our group with the when, how and where
A story he could tell, so vivid and true
He would paint it in colors like green, red and blue
After 10 days of herding and prodding this motley crew
He, no doubt, will need a break, and a cold, cold brew
As we say our “goodbye”, we wish him well
For, of his great work, to others we will tell.

Mark Penklis

I would like to thank Amiel for organizing such a wonderful tour of Israel. Nurit from Amiel certainly picked exactly what we needed to see to get a beautifully balanced view of Israel. From the north to the south we marveled at the wide diversity Israel has to offer. The hotels were superb, the organization flawless, the bus was very, very good with a smooth and safe driver. At no time did we feel unsafe during our entire tour. Yossi Paz was our guide. He provided great insight into all the aspects of Israeli life, history, religion, music, food and the Israeli people and their history. He is a highly talented and knowledgeable person with a great sense of humor and an unwavering passion and energy to provide us a truly memorable trip. I have no hesitation in recommending Amiel for tours to Israel.

Dr. Timothy A. Hager, Chief Operating Officer
The General Council of the Assemblies of God - Springfield, Missouri

I have just returned to the United States from my first trip to Israel with the Center for Holy Land Studies. I cannot put into words how wonderful the hospitality and services were in making this an experience of a lifetime. Amy Turnage’s high confidence in you and your company is well placed. It is a joy to partner with you and we hope to continue to do so in the years to come.

By the way, thank you for providing the umbrellas to our tour group. They came in very handy.



Dagmar Arnold und Jutta Gladow

Sehr geehrte, liebe MitarbeitInnen von Amiel Tours,

wohlbehalten zurück von der Israel -Reise "Ein Land - Zwei Völker" vom 21. bis 28. Februar 2017 möchten wir uns herzlich für Ihr Engagement und den Service während unseres Aufenthaltes in Israel bedanken.
Wir haben uns vom ersten Moment nach Betreten israelischen Bodens bis zum Tag der Rückreise am Eingang zum Transitbereich des Flughafens in Tel Aviv wohl betreut und gut behütet gefühlt.
Je nach persönlichen Interessen und verfügbarer Zeit versucht man, vorab sich auf eine Reise vorzubereiten. Wir wissen jetzt: Man muss Israel selbst erleben und erspüren. Wir wissen in Europa oft zu wenig, wie es um uns herum, in der Welt bestellt ist. Das mediale Informationsangebot ist groß, aber wie spiegelt es die Situation wieder, zu welcher Wertung kommt man? Diese Reise hat uns sehr nachdenklich gestimmt.

Es war eine tolle Reise mit vielen Informationen, die Mickey Saar auf eine sehr persönliche Art und Weise mit seiner kurzweiligen Erzählart vermittelt hast. Es ist nicht leicht, einer zufällig zusammengewürfelten Gruppe von mehr oder weniger informierten, interessierten Reisenden in dieser kurzen Zeit genau die Dosis an Infos zu verabreichen, die jeder Einzelne von ihnen vermeintlich wünscht, die dann aber auch nicht zu nichtvorhersehbaren Nebenwirkungen führen soll. Wir Europäer neigen zuweilen dazu, unangemessen hohe Ansprüche an unsere Gastgeber zu richten.

Sie leben in einem Land, in dem der Alltag allen BürgerInnen sicher sehr viel abverlangt, aber Sie leben auch in einem wunderbaren Land, in dem oft die Sonne scheint, in dem man fröhliche Kinder im öffentlichen Raum sieht. Am Stimmengewirr allerorts spürt man, dass die halbe Welt zu Gast ist und Sie gern Gastgeber sind.
Wir wünschen Ihnen und uns, dass die Bemühungen, Frieden zu schaffen, nicht aufhören und Stabilität in diese so wertvolle Region unserer Erde einzieht.

Susanne Mendi - Product Manager Middle East & Caribbean, Art of Travel

Liebe Christina,

ich habe soeben mit Herrn Bammert telefoniert ….

1000 DANK für diesen tollen Service und Eure Wahnsinnsünterstützung – der Service und die Organisation war toll – auch der VIP Service bei Einreise war perfekt (den müssen wir auch beibehalten!!)
Reiseleiter TOP TOP

Auch die Restaurants – perfekt!!!

Alles perfekt – wir müssen also unbedingt Israel ausbauen, daher brauchen wir ein paar Reisebeispiele mit Programm, Tel Aviv und Jerusalem und einige Ausflüge , ich will es unbedingt auf die Homepage packen.

Vielen Dank nochmal – ich bin mir sicher, dass wir tatsächlich die BESTE Agentur mit Euch gefunden haben und nun unserer Programm ausbauen können.

Herzliche Grüße,

Shelley Seidman, Travel Consultant - Tzell Travel
New York

Dear Neomi,

It is hard to find the best words to describe the tour of Israel and Petra we just completed. Words such as extraordinary, outstanding, memorable or amazing are simply not good enough. Thank you very, very much for your time, effort, patience and professionalism in making it all come together beautifully.

As you know, my business is arranging tours and all of us who were on the tour are well-traveled. We were deeply impressed and very grateful to you for organizing an excellent tour itinerary. You made certain that every facet of the tour including each and every transfer was seamless and like clockwork. You anticipated our need for vehicles with more than ample legroom to transfer us between hotels and airports and the Jordanian-Israeli border. Finally, you went out of your way to accommodate last minute requests such as changing the chocolate factory tour to a fascinating tour of a unique kibbutz that combines traditional concepts of socialism and high tech agronomy and entomology. Last but by no means least, kudos to you for assigning us the ideal guide--Roni Winter.

Thank you again for everything. We won’t ever forget our wonderful trip.

Best regards,

Shelley Seidman/Travel Consultant
Tzell Travel